La comunicación online de las marcas universitarias españolas en sus sedes webs

  1. Tania Blanco Sánchez
Supervised by:
  1. María Victoria Carrillo Durán Director
  2. Ana Castillo Díaz Director

Defence university: Universidad de Extremadura

Fecha de defensa: 29 May 2014

Committee:
  1. Marta Martín Llaguno Chair
  2. Paula Bela Rosa Luis Lopes Secretary
  3. Pedro Javier Millán Barroso Committee member
  4. María García García Committee member
  5. Sara Núñez de Prado Clavell Committee member

Type: Thesis

Teseo: 362508 DIALNET

Abstract

The web sites become important in the transmission of the brand of the universities. This is because often the first contact you have with the university's public through the web based university. It is therefore essential to analyze its characteristics in order to optimize its efficiency and transmission tool brand. This paper attempts to create a model study Brand University in Spain and to update, to the present time, the analysis of the transmission of Spanish university brands through their web sites. It also seeks to determine how the Spanish universities are properly communicating your brand promises from such sites.