Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management

  1. Jiménez-Marín, G.
  2. Galiano-Coronil, A.
  3. Tobar-Pesántez, L.B.
Journal:
Corporate Governance (Bingley)

ISSN: 1472-0701

Year of publication: 2022

Volume: 22

Issue: 3

Pages: 506-520

Type: Article

DOI: 10.1108/CG-05-2021-0187 GOOGLE SCHOLAR