Análisis del enoturista en la Denominación de Origen del Jerez-Xérès-Sherry (España)

Resumen

The current motivations of tourists is allowing the organization ofnew products and destinations which strive to fulfill the recentdemands of travellers, who have placed a premium on not only thesense of sight, but also many of the other senses as well. This ispermitting certain areas which were traditionally rural anddisconnected from typical tourism routes to contemplateorganizing tourism based on promoting novel products, whichrespond to the new likes and dislikes of tourists, and is allowingfor the development of certain areas and the reconstruction of theever-important industrial fabric based on tourism in these zonesthrough the creation of different types of clusters centered intourism companies.In this paper we present research centered on wine tourism,specifically that which is Designation of Origin Jerez-Xérès-Sherry, inSpain. This designation revolves around a wine route in which around500,000 people visit these bodegas annually, making it the mostimportant wine route in Spain. To this end we present the results offield work done with tourists inside the bodegas themselves wherethe ideas and perceptions of these travellers are revealed to show theprimary motives and characteristics of their trip. The principal resultsof the study suggest that the tourists are satisfied with the bodegasthey have visited, the importance of the relationship which existsbetween local gastronomy and the growing interest which exists ineverything related to wine culture.