Estrategias lingüísticas para la construcción y la difusión de la identidad y de la imagen corporativaaproximación a través de los corpus de comunicación pública empresarial

  1. Varo Varo, Carmen 1
  1. 1 Universidad de Cádiz
    info
    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

    Geographic location of the organization Universidad de Cádiz
Journal:
Círculo de lingüística aplicada a la comunicación

ISSN: 1576-4737

Year of publication: 2022

Issue Title: Monográfico: El debate sobre el lenguaje inclusivo en la prensa española

Issue: 89

Pages: 183-200

Type: Article

DOI: 10.5209/CLAC.76111 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

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Abstract

The aim of this paper is to analyse the linguistic strategies used in public business communication by means of two corpora of texts issued by two relevant Spanish companies that are accessible through their website or other digital media, combining computational and psycholinguistic perspectives. Regarding the former, we have subjected these texts to automated processing in order to gather absolute and relative frequency data, with the purpose of addressing the main selection and combination lexical mechanisms. According to the second view, we will focus on the correlation of the data obtained with the neurocognitive processes involved in linguistic production, and on their productivity in public communication.

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