Generation Z and Intention to TravelEffects of the Perception of COVID-19

  1. Jiménez-García, Mercedes
  2. Ruiz-Chico, José
  3. Peña-Sánchez, Antonio-Rafael
Revista:
RIMCIS: Revista Internacional y Multidisciplinar en Ciencias Sociales

ISSN: 2014-3680

Año de publicación: 2023

Título del ejemplar: Número de marzo

Volumen: 12

Número: 1

Páginas: 40-68

Tipo: Artículo

DOI: 10.17583/RIMCIS.10539 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: RIMCIS: Revista Internacional y Multidisciplinar en Ciencias Sociales

Resumen

Estudios anteriores han investigado los efectos de la pandemia de coronavirus en diferentes aspectos del comportamiento turístico. Sin embargo, la investigación sobre un grupo generacional específico, la Generación Z, sigue siendo limitada. Este estudio exploratorio pretende examinar, para los miembros de esta generación, el efecto del riesgo percibido de COVID-19 y de las intervenciones no farmacéuticas (NPI) sobre su intención de viajar y, a su vez, si esta intención influye en su disposición a pagar más para beneficiarse de medidas de seguridad adicionales. Con este enfoque, se ha aplicado una metodología de Ecuaciones Estructurales basada en 629 encuestas recibidas y utilizando SmartPLS 3.0 para analizarlas. Los resultados mostraron que cuanto mayor es la intención de viaje de la Generación Z, mayor es la disposición del individuo a pagar por medidas de seguridad adicionales, el riesgo percibido de COVID-19 influye positivamente en los NPI tomados y, a su vez, estos NPI influyen en una mayor intención de viaje. Sin embargo, los autores no han encontrado un efecto significativo entre el riesgo percibido y la intención de viajar de la Generación Z. Por último, discuten las implicaciones teóricas y prácticas de los resultados, aportando sugerencias para la recuperación del turismo de la Generación Z tras la pandemia.

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