Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

  1. Galiano-Coronil, A.
  2. Blanco-Moreno, S.
  3. Tobar-Pesantez, L.B.
  4. Gutiérrez-Montoya, G.A.
Journal of Management Development

ISSN: 0262-1711

Year of publication: 2023

Volume: 42

Issue: 6

Pages: 436-457

Type: Article

DOI: 10.1108/JMD-04-2023-0131 GOOGLE SCHOLAR lock_openOpen access editor