Elaboration of a Conceptual Map of E-WOM Through Co-Word Analysis

  1. Carrasco, R.A.
  2. Bueno, I.
  3. Cobo, M.
  4. Ruiz, G.E.A.
Book Series:
Smart Innovation, Systems and Technologies

ISSN: 2190-3026,  2190-3018

ISBN: 9789819736973

Year of publication: 2025

Marketing and Smart Technologies - Proceedings of ICMarkTech 2023

Volume: 393

Pages: 527-541

Type: Conference paper

DOI: 10.1007/978-981-97-3698-0_35 GOOGLE SCHOLAR
Data source: Scopus