Publications by the researcher in collaboration with CESAR SERRANO DOMINGUEZ (2)

2025

  1. Prior recommendations, experience, satisfaction and loyalty in the context of wine tourism: a behavioural model

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 410-411

2021

  1. Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 5, pp. 1648-1666