Publications by the researcher in collaboration with ISMAEL TRABA OUTES (4)

2025

  1. Advertising effectiveness on Facebook: an eye-tracking study applied to wine tourism

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 409

  2. Prior recommendations, experience, satisfaction and loyalty in the context of wine tourism: a behavioural model

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 410-411

  3. Understanding young consumers’ motivations for wine consumption: a market segmentation study

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 408

2024

  1. La efectividad publicitaria enoturística: una comparativa de Instagram vs Facebook mediante técnicas de neuromarketing

    Entre pantallas y realidades: una travesía por el universo audiovisual (McGraw Hill España), pp. 871-892