PALOMA
SANZ MARCOS
Profesora Titular de Universidad
Irene
García Medina
Publicaciones en las que colabora con Irene García Medina (1)
2020
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How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
International Journal of Interactive Mobile Technologies, Vol. 14, Núm. 13, pp. 65-77