PALOMA
SANZ MARCOS
Profesora Titular de Universidad
Glasgow Caledonian University
Glasgow, Reino UnidoPublicaciones en colaboración con investigadores/as de Glasgow Caledonian University (1)
2020
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How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting
International Journal of Interactive Mobile Technologies, Vol. 14, Núm. 13, pp. 65-77