Publications by the researcher in collaboration with SERAFIN JESUS CRUCES MONTES (11)

2024

  1. La efectividad publicitaria enoturística: una comparativa de Instagram vs Facebook mediante técnicas de neuromarketing

    Entre pantallas y realidades: una travesía por el universo audiovisual (McGraw Hill España), pp. 871-892

2021

  1. Development and validation of the psychotherapeutic effectiveness attribution questionnaire (Peaq-12) in a spanish population

    International Journal of Environmental Research and Public Health, Vol. 18, Núm. 19

  2. Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 5, pp. 1648-1666

  3. What do you want to eat? Influence of menu description and design on consumer’s mind: An fmri study

    Foods, Vol. 10, Núm. 5