El reclutamiento de personal a través de los sitios web corporativosValoración desde la perspectiva de la web como servicio electrónico y como producto

Abstract

Recruitment is a very important process within human resources management for attracting the most appropriate employees to an organization and for determining the future success of the organization itself. Use of the Internet is a phenomenon that has generated significant changes in how to conduct the recruitment of candidates. This is evident in the way the organizations disseminate job offers and collect information from interested candidates to fill the vacancy. Recruitment through the Internet can be carried out in different ways. Depending on the tools used, the recruitment process can be implemented through the corporate website, through social networks, through labor Infomediaries and through other methods of online communication. This work focuses on online recruitment through the use of corporate Web sites. We have chosen this type of recruitment, both for the great use that organizations and candidates can make of them, and for the potential for disseminating corporate information not only on vacancies but also on the own Company itself, and the opportunity that provide for the transmission of contents related to HR policies. All this makes online recruitment a research topic of great interest, both in theory and in management practice. We propose tools to assess recruitment Web sites. Among the different approaches to the evaluation of Web sites, this assessment is approached from the point of view of the Web as an electronic service and as a product. In accordance with that, we will evaluate of the quality of the web-mail service on recruitment and its influence on the perceived value and loyalty of users. In addition, we will asses web recruitment as a product through its basic elements of content, form and function.