Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

  1. Muñoz-Leiva, F.
  2. Hernández-Méndez, J.
  3. Gómez-Carmona, D.
Revue:
Physiology and Behavior

ISSN: 1873-507X 0031-9384

Année de publication: 2019

Volumen: 200

Pages: 83-95

Type: Article

DOI: 10.1016/J.PHYSBEH.2018.03.002 GOOGLE SCHOLAR

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