Las certificaciones en el sector turístico españolgestión de las playas españolas

Laburpena

The model of "sun and beach", key part of the Spanish tourism sector, is based on the beaches as the main resource of tourism. The changes in the environment due to technological advances, changing consumer behavior tourism and increased competition from competitors through quality, respect for the environment and accessibility. In this sense, governments have found in the certificates one way to achieve the highest quality, providing the best customer service and differentiate themselves from competitors. This is because obtaining official certification is recognized in the market, both tour operators and the tourists, providing greater security and customer warranty, benefiting the image and attractiveness of the destination. The purpose of our research is to review existing certifications in the Spanish on beaches, looking at each through its application on a real case, for which use the case method as a research methodology. with the emergence of new competing destinations "sun and beach�, have led to the need to reinvent Product traditional seaside resort, seeking to differentiate themselves