Una metodología para el estudio de la recepción de la televisión y su relación con las migraciones

  1. Benítez Eyzaguirre, Lucía
Libro:
La comunicación pública, secuestrada por el mercado
  1. Mateos Martín, Concha (coord.)
  2. Ardèvol Abreu, Alberto Isaac (coord.)
  3. Toledano Buendía, Samuel (coord.)

Editorial: Sociedad Latina de Comunicación Social

ISBN: 978-84-939337-5-3

Ano de publicación: 2011

Páxinas: 23-24

Congreso: Congreso Internacional Latina de Comunicación Social (3. 2011. La Laguna)

Tipo: Achega congreso

Resumo

Based on the analysis of the social and subjective discourses collected during a fieldwork in Morocco, the study of the impact of th e transnational television reception on migration projects tries to to deal in depth with the information system, the decision-making process and to what ext ent those migratory projects feed on communicative processes. In order to investigate this complex field between communication and mobility, we have crossed different techniques: qualitative interviews, small debate groups, and a number of opinion surveys in Tangier University. In total, we have processed 204 discourses. The coding and analysis were assisted by qualitative software, based on a complex design of codes which allows multiple and varied readings, even revisions and new interpretations. The relationship between codes allows to approach to the mental maps of the informants and to the stimulus fields for migrations.