El B-learning como instrumento para la adquisición de competencias en el marco del Espacio Europeo de Educación Superior (EEES): una propuesta docente

Abstract

Introduction: The process of adaptation of Spanish university to the European Higher Education Area (EHEA) has led to a necessary change in teaching methodologies. In this framework, we present a methodological approach based on the application of a teaching-learning model called blended learning (b-learning). Methodology: The methodology for the development of the research was based on a preliminary analysis of other teaching experiences framed in degree courses, as well as in the development of a subject, Marketing Management in blended format. Results: This educational proposal to develop a teaching methodology adapted to broad and diverse and specific needs of students during the teaching-learning process, where the student to the protagonist of this process, thus improving the acquisition of skills and academic performance of students. Conclusions: The application of b-learning allows adapting the teaching-learning process to the educational needs of each student, allowing you to create an ideal framework for meaningful learning through increased student motivation and involvement.