Una imagen vale más que mil palabrasefectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social

  1. Rey Pino, Juan Miguel 1
  2. Lacave García, Blanca 2
  3. Viedma del Jesús, Maria Isabel 1
  4. Gallopel-Morvan, Karine 3
  1. 1 Universidad de Granada

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  2. 2 Universidad de Cádiz

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

  3. 3 University of Rennes 1

    University of Rennes 1

    Rennes, Francia

    ROR https://ror.org/015m7wh34

Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Year of publication: 2010

Volume: 10

Issue: 1

Pages: 149-165

Type: Article

DOI: 10.5295/CDG.100195JR DIALNET GOOGLE SCHOLAR lock_openADDI editor

More publications in: Management Letters / Cuadernos de Gestión


El tabaco está reconocido hoy día como un factor de riesgo muy importante en multitud de enfermedades, representando un grave riesgo para la salud pública. Entre las medidas previstas por la Organización Mundial de la Salud y por la Comisión Europea está la utilización de advertencias sanitarias sobre los efectos del tabaco atención en conocer la eficacia de esas advertencias sanitarias actuales y conocer la eficacia potencial que podrían tener un banco de imágenes y texto creadas por la Unión Europea. Este trabajo forma parte de una red de proyectos que se están desarrollando también en Reino Unido y Francia y presenta los resultados realizados con metodología cualitativa -entrevistas en profundidad-.

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