La interactividad de las webs en las pequeñas y medianas empresas

  1. Pedro Pablo Marín Dueñas 1
  2. Carmen Lasso de la Vega González 1
  3. Juan José Mier-Terán Franco 1
  1. 1 Universidad de Cádiz

    Universidad de Cádiz

    Cádiz, España


Opción: Revista de Ciencias Humanas y Sociales

ISSN: 1012-1587

Year of publication: 2015

Issue: 3

Pages: 735-750

Type: Article

More publications in: Opción: Revista de Ciencias Humanas y Sociales


The development of the Web makes SME consider the need to communicate their businesses through the corporate portal. Given the importance that this medium is becoming the communication to SME, the aim of this research is to analyze the interactivity that the Web offers to help relations between these organizations and their stakeholders. Has been studied from the methodology of content analysis, the presence of the main variables that make websites interactive sites of shedding the results that SME do not have interactive websites