El impacto del eWOM en los alojamientos turísticos de la economía tradicional vs. la economía colaborativaAnálisis de caso

  1. Mercedes Jiménez García 1
  2. Antonio Rafael Peña Sánchez 1
  3. José Ruiz Chico 1
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Revista:
Cuadernos de economía: Spanish Journal of Economics and Finance

ISSN: 2340-6704 0210-0266

Any de publicació: 2018

Volum: 41

Número: 117

Pàgines: 262-274

Tipus: Article

DOI: 10.32826/CUDE.V41I117.92 DIALNET GOOGLE SCHOLAR lock_openBiblos-e Archivo editor

Altres publicacions en: Cuadernos de economía: Spanish Journal of Economics and Finance

Resum

As social networks gain in importance, so does the opinion of travelers and their influence on online sales. In the tourism accommodation sector, the active participation of this industry in these networks is a fundamental part of customer loyalty and the fulfillment of their expectations. Through this work, we explore this concept by analyzing possible differences in the impact of eWOM on two tourist accommodation systems: the traditional one, represented by the hotel industry (on Tripadvisor) and collaborative, represented by the rent of accommodation (in Airbnb). For this purpose, a quantitative and qualitative analysis of on-line comments will be used. Given the complexity and extent of the theme, we analyze one of the most visited tourist cities: Barcelona. As a result of this, important differences between the two economies are observed, and some recommendations for the sector are established.

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