La gestion de la comunicacion en la empresa familiar
ISSN: 1131-6985
Year of publication: 2018
Issue: 28
Pages: 55-78
Type: Article
More publications in: Cuadernos de estudios empresariales
Abstract
The importance of family businesses to the national economy is a proven fact, as the relevance of proper management of communication has to achieve business objectives and improve results. Considering this dual perspective, the objective of this research is the analysis of communicative management that family businesses conducted through a quantitative methodology based on a survey conducted personnel responsible for managing this communication. The results show that the management that the family business does of its communication is in a primary state, dedicating few resources to it, concluding with a series of recommendations to improve management