Creativity: An intangible capital generating competitive quality in the Spanish advertising industry

  1. Núñez-Barriopedro, E.
  2. Ripoll, R.R.
  3. Pesantez, L.B.T.
Journal:
Academy of Accounting and Financial Studies Journal

ISSN: 1528-2635 1096-3685

Year of publication: 2019

Volume: 23

Issue: 2

Type: Article