Prácticas informativas potencialmente infoxicadoras para posicionar la marca personal. Un análisis netnográfico en twitter
- Mancinas Chávez, Rosalba (coord.)
- Nogales-Bocio, Antonia Isabel (coord.)
Argitaletxea: Sevilla : Facultad de Comunicación, 2014
ISBN: 978-84-937600-7-6
Argitalpen urtea: 2014
Orrialdeak: 784-807
Biltzarra: Congreso Internacional Infoxicación (1. 2014. Sevilla)
Mota: Biltzar ekarpena
Laburpena
This paper presents the first results of a qualitative exploratory research which combines literature review on self-presentation in online contexts with digital ethnographic observation in Twitter. The purpose of the study is to analyze the informational practices developed by users searching for being perceived as experts in fields like social media, digital communication or digital marketing into the web 2.0 platforms in Spain. From this knowledge about social practices, it is discussed whether these activities may cause infoxication among the network members of these users who practices of self-branding.