Tribal marketing, tribal branding. An expert guide to the brand co-creation process

  1. Sanz Marcos, Paloma
Journal:
Questiones publicitarias: revista internacional de comunicación y publicidad

ISSN: 1133-6870,  1988-8732

Year of publication: 2014

Issue: 19

Pages: 135-136

Type: Book review

DOI: 10.5565/REV/QP.34 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

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