Análisis de las estrategias comunicativas en el caso Charlie Hebdo

  1. Carmen Lasso de la Vega González 1
  2. Pedro Pablo Marín Dueñas 1
  1. 1 Universidad de Cádiz, España
Journal:
Opción: Revista de Ciencias Humanas y Sociales

ISSN: 1012-1587

Year of publication: 2016

Issue: 7

Pages: 899-915

Type: Article

More publications in: Opción: Revista de Ciencias Humanas y Sociales

Abstract

This exploratory-descriptive study aims to offer a first approach to the perception that young people have of the attacks in France from January 7, 2015, to know their views on these events and go anticipating and shaping communication strategies. From the theory of news framing or framing, the following units of analysis will be studied television, in order to determine the communication strategy in the middle of most mass character; Charlie Hebdo magazine of which have been selected three covers; and, in addition, a survey was conducted on a sample of university students.