Estudio del comportamiento de consumo del surfista español. Una aproximación desde la perspectiva profesional

  1. Sanz-Marcos, Paloma
  2. Jiménez-Marín, Gloria
Zeitschrift:
Index.comunicación: Revista científica en el ámbito de la Comunicación Aplicada

ISSN: 2174-1859

Datum der Publikation: 2020

Titel der Ausgabe: Ordinario 2020

Ausgabe: 10

Nummer: 1

Seiten: 241-259

Art: Artikel

DOI: 10.33732/IXC/10/01ESTUDI DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Index.comunicación: Revista científica en el ámbito de la Comunicación Aplicada

Zusammenfassung

This article analyzes the practice and consumption of surfing in Spain in order to broaden the study of the Spanish surfer from a consumption perspective. Through a methodology of qualitative approach based on the realization of a panel of experts with the eight most representative managers of Spanish surfing brands and the celebration of four focus groups integrated by Spanish surfers, it is intended to know if both the practice as the consumption of this activity implies some kind of social implication in its condition as a space for collective identification. The results indicate that, although it is a fully socially developed sport, there is no evidence that its practice motivates or strengthens social ties between Spanish surfers.

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Fuente de los datos: Dialnet