Hacia la felicidad laboralatender motivaciones y eliminar «temores digitales»

  1. Foncubierta Rodríguez, María_José 1
  2. Sánchez-Montero, Juan-Manuel 1
  1. 1 Universidad de Cádiz

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Retos: Revista de Ciencias de la Administración y Economía

ISSN: 1390-8618 1390-6291

Year of publication: 2019

Volume: 9

Issue: 18

Pages: 239-257

Type: Article

DOI: 10.17163/RET.N18.2019.04 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Retos: Revista de Ciencias de la Administración y Economía


Motivation is a basic element of the 'Happiness Management' model at work. Its components are analyzed in the digital era under the Herzberg Theory of the motivational and hygienic factors, to verify if an association between worker sociodemographic profile and these factors is detected, which would allow the managers to "sanitize" them. In a group of companies in Algeciras Bay (Spain) a survey collects the opinions from workers about the issues that have been established as motivational and hygienic factors. It is confirmed that the motivational factors are highly valued. Falsity of the data, fear of being substituted at job, and depersonalization because automation are the most feared topics. An association of worker sociodemographic variables and the level to which some of these fears are manifested is found out. The main originality of this paper lies in the contribution and analysis of new factors, motivational and hygienic, of digital age in workplace, which must be managed.

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