Análisis de la actividad en las redes sociales del sector hotelero de la provincia de Cádiz

  1. Miguel Ángel Sánchez Jiménez 1
  2. María Teresa Fernández Allés 1
  3. Juan José Mier-Terán Franco 1
  1. 1 Universidad de Cádiz, España
Journal:
TURYDES: Revista sobre Turismo y Desarrollo local sostenible

ISSN: 1988-5261

Year of publication: 2017

Volume: 10

Issue: 23

Type: Article

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More publications in: TURYDES: Revista sobre Turismo y Desarrollo local sostenible

Abstract

Innovation activities are very present both in the tourism sector and in the hotel sector, highlighting the technological development and the emergence of the internet as the main advances that will allow these sectors to continue with their great importance worldwide. In this way, the possibilities of marketing and communication have been further enhanced with the emergence of social media, which facilitate the creation, editing and exchange of content and which will allow companies to interact more directly and interactively with the users In this scenario arises the need to study these innovative marketing strategies in the hotel sector. Thus, in this study we analyzed the use or activity of social networks by hotels in the province of Cádiz through the measurement of indicators obtained through the online analysis tool Fanpage Karma.The results include Facebook and Twitter as the main social networks used in the hotel sector of the province of Cádiz, especially the former, whose use is widespread, allowing greater engagement or interaction of users with the hotel, thus improving the image and the reputation of it. In addition, despite being used by few hotels, highlights the good response of users to Instagram.

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