Análisis del desarrollo del sector de la automoción en Marruecos

  1. Anouar Bakkali
  2. María José Foncubierta Rodríguez 1
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Revue:
Gestión Joven

ISSN: 1988-9011

Année de publication: 2020

Volumen: 21

Número: 4

Pages: 7-26

Type: Article

D'autres publications dans: Gestión Joven

Résumé

The aim of this paper is to analyse the situation of the automotive sector in Morocco, identifying the main reasons why a lot of multinationals in the automotive industry have considered the North African country to be an ideal location for making significant investments. Data related to the evolution of the production and export of vehicles in the last years is presented. The main measures taken by the Moroccan government for the development of the sector are described. In this regard, the economic, institutional, legislative and regulatory measures taken by the public authorities to make Morocco more attractive to foreign investors are detailed. Finally, a TOWS analysis is made of the main threats and strengths provided by the environment, and the strengths and weaknesses that characterize the sector to address them

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