Emprender en comunicación. Consecuencias de la promoción del emprendimiento en el ámbito universitario

Resum

The text is based on a study carried out with the objective of analyzing the development of university training processes through real entrepreneurship projects. The research was developed under the case study modality, and focused on observing the variations of the teaching methodologies depending on whether a subject established as a teaching methodology a (real) project of entrepreneurship or not, collecting data from both the teaching staff and the student Starting from the situation of economic crisis and unemployment that the Spaniards currently live and the situation of discouragement and discouragement on the part of the students in the last courses of university studies (Bachelor's and Degrees), the self-employment is formed like a new exit work for the projects of these university students. This issue is further increased in studies related to communication: in addition to unemployment, graduates of the Faculties of CC. of the Information and Spanish Communication Facultiesand already professionals of the communication face to arduous working conditions. On the other hand, the OTRIs of many universities are promoting entrepreneurship as a way out of work for these graduates. The study starts with the inclusion of an entrepreneurship plan as a method of evaluation and teaching in a series of subjects of the studies of Advertising and Public Relations and with this model of entrepreneurship we study the consequences for the students and the results obtained for with society. The results showed a common methodological pattern independent of the formative modality of the subject (compulsory entrepreneurship versus optional entrepreneurship) and an interest of the teachers in alternating different methodologies.