El cine en el aulauna herramienta pedagógica eficaz
- 1 Universidad de Cádiz, España
ISSN: 1012-1587
Year of publication: 2016
Issue: 8
Pages: 519-538
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
The main objective of this work is to demonstrate that cinema is an effective teaching tool for university teaching of public relations. The results derived from a Teaching Innovation Project, designed and developed at the University of Cádiz, shows that using films is an essential element for the assumption of theoretical and practical concepts inherent to the main public relations postulates, and it is related to the teachinglearning process enrichment and the improving of the standards university teaching quality.