Aproximación histórica a la creación publicitaria como obra artística protegida
ISSN: 1984-4530, 1414-6312
Year of publication: 2017
Issue Title: História, cultura e natureza
Volume: 22
Issue: 2
Pages: 239-259
Type: Article
More publications in: História Revista
Abstract
The first advertising creations date back to the birth of trade. And, although initially showed only informative, they soon became strongly persuasive sense. Also, from its origins advertising work has manifested an unmistakable artistic representation. It is worth noting the first stage, during the Old Ages, in the Mesopotamian civilization, where the figure of the town crier while beginning the use of clay tablets appears. Later they arise Egyptian papyri. Continuous with modest signs in Greece and then in Rome Panoramic result of the intensification of trade in the Middle Ages. However, it seems that better where the aforementioned artistic orientation is identified in the poster as a form of advertising works precursor of modern advertising.