Historia jurídica de las indicaciones geográficasuna perspectiva desde la gestión de la comunicación en las instituciones

Résumé

The historical development of the geographical protected indications from an international, European and national perspective has supposed the emergence of certain formulae of protection that coexist at present describing diverse degrees of juridical protection attending to the relation between the specific characteristics of the protected product and his geographical origin. Across the theoretical analysis based on secondary, bibliographical and legislative sources, the principal aim of this work is to identify the normative development of the geographical protected indications trying to identify the differential advantages derived from his adoption and his consequences from the perspective of the management of the institutional communication. The results demonstrate that the adoption of a geographical protected indication favors the establishment of a system of institutional bidirectional communication sustained in the management of the relations with the publics.