El uso de las redes sociales en las revistas de cine españolas
- Manuel Jesús Cartes Barroso 1
- Valeriano Durán Manso 2
- 1 Universidad de Sevilla, España
- 2 Universidad de Cádiz, España
ISSN: 1012-1587
Year of publication: 2020
Issue: 93
Pages: 973-1001
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
In recent years, film magazines have adapted to the informative changes of the digital age and they have opted for new strategies in social networks, maintaining in some cases their print and digital publications. As an example of adaptation in the new media environment, this research analyzes how Spanish film magazines use social networks and the interaction and participation in them. We have used the content analysis as a methodology, examining the profiles of these publications during a period of one week. The results obtained confirm that the use of social networks is very variable and improvable, regardless of how many followers they have.