La conquista populista de la esfera mediática.El caso de las elecciones presidenciales de 2017 en Francia

Abstract

The study of public issues that become prominent as a result of their dissemination in the media poses a problem that should be addressed from a multidisciplinary scientific perspective. This paper examines some of the key concepts that played a significant role in Le Pen’s and Macron’s political campaigns during the 2017 French presidential election, and focuses on the detection of fallacies and turns of argument. The methodological approach of the study applies an interdisciplinary perspective to the study of some of the most common arguments and/or fallacies used in Macron’s and Le Pen’s media strategies during the election. In order to do so,three pieces of news about each candidate have been selected to be published with regard to Spanish nativemedia,such useldiario.es and elconfidencial.com, as well as national newspaperssuch asLa Razón. The results allow us to identify some of the discursive guidelines that are common to political communication strategies in France, and to uncover the use of someof the most frequent fallacies shared by both candidates.