The Importance of External Communication in Crisis Situations in the Port AuthoritiesThe case of the APBA and the GPA
- Mercedes Villanueva-Flores
- Francisco Piniella
- Estrella Blanco-López
ISSN: 1697-4840
Année de publication: 2019
Volumen: 16
Número: 1
Pages: 57-63
Type: Article
D'autres publications dans: Journal of maritime research: JMR
Résumé
Today, during a crisis situation, the reputation and image of a company can be affected in a very negativemanner and, for that reason, the crisis must be managed from the point of view of external communica-tion. The port authorities are becoming aware that they need to transmit truthful information in an agileway when there is an incident at their facilities to reassure citizens, customers and employees, amongothers. In a hyper-connected world, in which everyone wants to be informed, port authorities cannotignore communication in these delicate situations