Flagship, nuvos enfoques para la imagen corporativa de las empresasel caso telefónica

  1. Gómez Nieto, Begoña
  2. Tapia Frade, Alejandro
Journal:
Razón y palabra

ISSN: 1605-4806

Year of publication: 2012

Issue Title: Comunicación y derechos humanos

Issue: 81

Type: Article

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Abstract

The following article presents a case study of the flagship of Telefónica as a strategic weapon for the company's corporate image. Outlines the objectives, the purpose of this project and a comparison with other successful international flagships

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