Principales características e implicaciones del marketing online.
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1
Universidad de Cádiz
info
ISSN: 2602-8085, 2602-8085
Argitalpen urtea: 2018
Alea: 2
Zenbakia: 4
Orrialdeak: 80-90
Mota: Artikulua
Beste argitalpen batzuk: Ciencia Digital
Laburpena
Nowadays, new technologies have forced companies to modify their marketingstrategies to adapt them to a new way of acting in relation to the market. A largemajority of companies have developed tools and adapted their activities to the differentmedia, resources and environments that have emerged over time, such as the Internetas a marketing tool. In this way, this study proposes, through a bibliographic review,to know the main characteristics that online marketing generates in organizations, aswell as the main implications that have arisen in this matter such as online marketingfrom the business perspective, online advertising and relationship marketing andcustomer loyalty through the Internet.