Brand Management from Social Marketing and Happiness Management Binomial of in the Age of Industry 4.0
- Jiménez-Marín, Gloria 2
- Zambrano, Rodrigo Elías 2
- Galiano-Coronil, Araceli 1
- Ravina-Ripoll, Rafael 1
- 1 University of Cadiz, Jerez de la Frontera, Spain
- 2 University of Seville, Seville, Spain
ISSN: 9789-6713
Year of publication: 2020
Volume: 11
Issue: 1
Pages: 39-39
Type: Conference paper