An exploratory study of the internationalization strategies in the airline industry
- Castiglioni, Marco
- Jennifer Medina Zamora 1
- Ignacio Castro Abances 1
- José Luis Galán González 1
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1
Universidad de Sevilla
info
- Abel Monfort (coord.)
- Susana Fernández-Lores (coord.)
Editorial: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-19480-06-4
Año de publicación: 2022
Páginas: 150
Congreso: Asociación Europea de Dirección y Economía de Empresa. Congreso Anual. AEDEM (36. 2022. Pozuelo de Alarcón (Madrid))
Tipo: Aportación congreso
Resumen
The process of airline internationalization is characteristic of the increasingly globalcontext in which the industry operates. In this process, airlines can either use their ownresources, or rely on cooperative behaviors, or benefit from a mix of both, thusdetermining different international profiles. In this study, the international profilespresent in the airline industry are explored and their development over time is studied.The results pointed to the presence of different internationalization strategies in theindustry, showing that the use of cooperative agreements affects the internationalprofile of airlines, and that internationalization strategies change over time