Pressures for sustainability and strategic responses onemployment relationshipsthe role of HR manager

  1. Mar Bornay-Barrachina 1
  2. Jaime Guerrero-Villegas 1
  3. Macarena López-Fernández 1
  4. Margarita Ruiz-Rodríguez 1
  1. 1 Universidad de Cádiz

    Universidad de Cádiz

    Cádiz, España


Leveraging new business technology for a sustainable economic recovery: XXXVI Congreso Anual AEDEM: 1 al 3 de junio de 2022, Pozuelo de Alarcón, Madrid
  1. Abel Monfort (coord.)
  2. Susana Fernández-Lores (coord.)

Publisher: Escuela Superior de Gestión Comercial y Marketing, ESIC

ISBN: 978-84-19480-06-4

Year of publication: 2022

Pages: 182

Congress: Asociación Europea de Dirección y Economía de Empresa. Congreso Anual. AEDEM (36. 2022. Pozuelo de Alarcón (Madrid))

Type: Conference paper


Contributing to sustainability is no longer a choice for companies.Companies receive external pressures (Institutional Pressures forSustainability) that influence the development of more sustainablemanagement models. This paper shows how these pressures are just astarting point to begin the path towards a strategic commitment tosustainability, in which the human resources department plays an essentialrole. Using a sample of 145 Spanish companies, we define a model thatanalyzes the influence that external factors (IPS) and internal factors to theorganization (Sustainable Strategic Commitment) have on EmployeeRelationships (ERs). The results achieved show that despite the influenceof IPS on ERs, the commitment or contribution of a company tosustainability is based on the fact that companies try to differentiatethemselves and go beyond what the environment establishes. Also, it isconfirmed the moderating effect that the HR manager’s role has in thispromotion of commitment at the strategic level and, consequently, in thedevelopment of a set of ERs more suited to a sustainable model, this isseeking long-term commitment (Mutual Investment)