“We have an Ondas Award and a lot of anxiety”Engagement strategies and parasociality of the Estirando el chicle podcast

  1. Caro Castaño, Lucía 1
  2. Gallardo Hurtado, Lourdes 1
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

Zeitschrift:
Anàlisi: Quaderns de comunicació i cultura

ISSN: 0211-2175 2340-5236

Datum der Publikation: 2022

Titel der Ausgabe: Relacions Públiques en l'escena internacional. Disciplina acadèmica i realitat professional

Nummer: 67

Seiten: 145-164

Art: Artikel

DOI: 10.5565/REV/ANALISI.3570 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Anàlisi: Quaderns de comunicació i cultura

Zusammenfassung

S’analitza el pòdcast audiovisual Estirando el chicle com a cas d’èxit parant esment en la connexió del programa amb les seves audiències socials per conèixer si existeixen elements de parasocialitat. S’empra el mètode de l’estudi de cas amb un disseny mixt que combina l’anàlisi del discurs i l’anàlisi de contingut per conèixer: 1) les estratègies discursives utilitzades per les creadores buscant un efecte de coorientació amb l’audiència i 2) si el fandom expressa a Youtube l’existència de parasocialitat. Els resultats mostren que les presentadores fan servir cinc estratègies per ser percebudes com a autèntiques i connectar amb les audiències: l’autorevelació, el subgènere narratiu «després de l’escena», la visibilitat de la salut mental, el rebuig al discurs aspiracional dels influencers i la simulació d’interacció. Quant als indicis de parasocialitat en el fandom, es va trobar que el 63,8% dels comentaris es dirigeix a les presentadores amb familiaritat, el 14,4% dels textos expressa una afectivitat pròpia del grup primari i les gratificacions que reconeixen obtenir del pòdcast són entreteniment (46,5%), pertinença a la comunitat (18,9%), autoexpressió (11%), identificació (4,7%) i la millora d’algun aspecte de la seva vida (4,7%).

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