An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing

  1. Galiano-Coronil, A.
  2. Gil, M.O.
  3. Varela, B.M.
  4. Ripoll, R.R.
Journal:
International Review on Public and Nonprofit Marketing

ISSN: 1865-1992,  1865-1984

Year of publication: 2023

Volume: 20

Issue: 3

Pages: 635-658

Type: Article

DOI: 10.1007/S12208-023-00369-3 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus