Segmentación del perfil de enoturista en la ruta del vino del marco de Jerez-Xérès-Sherry

  1. Juan Rodríguez García 1
  2. Áurea Vieira Rodríguez 1
  3. Tomás López-Guzmán 2
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

  2. 2 Universidad de Córdoba
    info

    Universidad de Córdoba

    Córdoba, España

    ROR https://ror.org/05yc77b46

Revista:
TURYDES: Revista sobre Turismo y Desarrollo local sostenible

ISSN: 1988-5261

Ano de publicación: 2012

Volume: 5

Número: 13

Tipo: Artigo

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Outras publicacións en: TURYDES: Revista sobre Turismo y Desarrollo local sostenible

Resumo

The attitudes and motivations of tourists today are enabling the development of new destinations and products available to meet the new demands of travelers. In this paper we present an investigation focusing on the segmentation of wine tourists to view profile Designation of Origin Jerez-Sherry, which annually receives about 500,000 visits. The research is based on fieldwork conducted within the wineries themselves through surveys of tourists. The main results of the research can be presented a typology of tourists visiting the area and define the main motivations for doing so.

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Fonte de datos: Dialnet