BIENESTAR, TURISMO Y SOCIEDAD: HACIA UNA NUEVA FORMA DE ENTENDER EL PATRIMONIO CULTURAL

Abstract

Organizations such as the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) recognize the importance of the conservation of cultural heritage, not only from the perspective of tangible property, but also from the perspective of safeguarding and raising awareness of heritage as a means of improving people's lives. This approach implies a new proactive andstrategic vision. A new way of understanding heritage as a vector of social wellbeing. In this context and within the work developed in the InnovaConcrete project, a model of socio-economic analysis has been designed, whose main purpose is, on the one side, to make evident the connection between heritage and human wellbeing and, on the other, to evaluate the implications that certain actions related to its touristand informative promotion could have for society. This model adopts the typology used for the ecosystem services of the natural heritage to the singularities and characteristics of the built heritage elements that, according to their structures and the processes that take place in them, develop functions that benefit society.