Moroccan Tourism Strategy: Its Repercussions on Sun and Beach Tourism in the Tangier-Tetouan Region

  1. Arcila Garrido, M. 2
  2. López Sánchez, J. A. 2
  3. Chica Ruiz, A. 1
  4. Pérez-Cayeiro, M. L. 1
  1. 1 GIAL, Universidad de Cádiz, Spain.
  2. 2 INDESS, Universidad de Cádiz. Spain.
Revista:
International Journal of Humanities and Social Science Invention

ISSN: 2319-7722,  2319-7714

Año de publicación: 2016

Volumen: 5

Número: 11

Páginas: 47-56

Tipo: Artículo

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Otras publicaciones en: International Journal of Humanities and Social Science Invention

Resumen

The object of this work is to study the Moroccan tourism strategy and is impact on sun and beach tourism in the Tangier-Tetouan region. This study forms part of a more extensive research included in the Ibn Battouta project on sustainable tourism in the northern region of Morocco, financed by the Spanish Agency for International Development Cooperation (AECID) Two main conclusions have been drawn from this research: the tourism potential of the region and the Moroccan government's strong support for this sector. An important part of this support is related to sun and beach tourism as shown by the development of the 2020 Azur programme. The execution of these programmes could, in the near future, produce a great impact on some of the Mediterranean and Atlantic coastal areas.