Impacto de la desinformación en las relaciones públicasaproximación a la percepción de los profesionales

  1. Rodríguez-Fernández, Leticia 1
  2. Establés, María-José 2
  1. 1 Universidad de Cádiz
    info

    Universidad de Cádiz

    Cádiz, España

    ROR https://ror.org/04mxxkb11

  2. 2 Universidad de Castilla-La Mancha
    info

    Universidad de Castilla-La Mancha

    Ciudad Real, España

    ROR https://ror.org/05r78ng12

Journal:
Estudios sobre el mensaje periodístico

ISSN: 1988-2696

Year of publication: 2023

Issue Title: Monográfico: "El impacto de la desinformación en las rutinas profesionales y soluciones basadas en la inteligencia artificial".

Volume: 29

Pages: 843-853

Type: Article

DOI: 10.5209/ESMP.88661 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Estudios sobre el mensaje periodístico

Sustainable development goals

Abstract

The aim of this paper is to obtain an approximation of the perceptions of corporate communication and public relations professionals operating in Spain on the impact that disinformation is having on the communication of organizations. The aim is to identify the measures adopted by organizations to deal with disinformation and to determine whether it has become a threat to the industry. Nine semi-structured interviews were conducted with representatives of the main associations, directors of communication and public relations agencies as well as digital services companies, usually outsourced from the communication sector. There is a lack of strategies to anticipate and neutralize disinformation attacks. Likewise, professionals demand more media literacy initiatives to help citizens to be more critical and highlight the importance of professionalizing the sector and avoiding labor intrusion.

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Data source: Dialnet