Risk sources and the effectiveness of the control system in the franchisor's risk perception management

  1. Ramírez-García, C.
  2. Ramón-Jerónimo, M.Á.
  3. García-Álvarez de Perea, J.
  4. Vélez-Elorza, M.L.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2024

Volume: 117

Pages: 202-219

Type: Article

DOI: 10.1016/J.INDMARMAN.2023.12.024 GOOGLE SCHOLAR lock_openOpen access editor

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