Publications by the researcher in collaboration with Diego Gómez Carmona (8)

2025

  1. Advertising effectiveness on Facebook: an eye-tracking study applied to wine tourism

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 409

  2. Prior recommendations, experience, satisfaction and loyalty in the context of wine tourism: a behavioural model

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 410-411

  3. Understanding young consumers’ motivations for wine consumption: a market segmentation study

    International Congress on Sustainable Social development an approach to the future of society: ICOSSOD24 (Dykinson), pp. 408

2024

  1. El estado del arte del enoturismo

    International congress on sustainable social development and INDESS workshop (Dykinson)

  2. La efectividad publicitaria enoturística: una comparativa de Instagram vs Facebook mediante técnicas de neuromarketing

    Entre pantallas y realidades: una travesía por el universo audiovisual (McGraw Hill España), pp. 871-892

  3. Tener o tener experiencia: un estudio sobre el consumo de vinos de Jerez

    International congress on sustainable social development and INDESS workshop (Dykinson)

2023

  1. El consumidor de vino y el enoturismo en la provincia de Cádiz

    Dykinson

  2. El impacto de la experiencia enoturística en las motivaciones y el consumo del vino

    El consumidor de vino y el enoturismo en la provincia de Cádiz (Dykinson), pp. 103-136