CESAR
SERRANO DOMINGUEZ
Profesor Titular de Universidad
SERAFIN JESUS
CRUCES MONTES
Profesor Contratado Doctor
Publications by the researcher in collaboration with SERAFIN JESUS CRUCES MONTES (1)
2021
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Do You See It Clearly? The Effect of Packaging and Label Format on Google Ads
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 5, pp. 1648-1666